설명The explosion in the number of consumers using smartphones means retailers and online shopping malls can’t afford to miss out on the growing opportunities for mobile revenue.
Kim Ji-yeon reports.
Korean consumers are increasingly turning to their smartphones to go shopping.
They shop in their spare time, during working hours and on public transportation.
Like 27-year-old Kim Eun-hye, who says she has been shopping through her smartphone five days a week for the past six months.
“I use mobile shopping day and night– when I’m in the subway going to and from work. Because I spend most of my day working, I don’t have the time to go shopping in the traditional way. I buy the necessities and these days, I’m shopping for summer clothes. It’s easy and takes less than five minutes to buy something.”
Kim is hardly alone.
G-S-Shop, one of Korea’s largest online shopping malls, says the number of transactions made on its mobile application surpassed the number of those made through personal computers for the first time ever last month.
11street says more than 30 percent of its total sales comes from mobile shopping… up 10 percentage points from last year.
The changing landscape has companies scrambling to come up with new ways to attract customers.
11-street debuted a service in May that provides data for smartphone users when they window-shop on the mobile platform.
GS-Shop has introduced a customer service menu that makes it easier for users to get questions answered.
Kim Ji-yeon, Arirang News.